Services

What We Offer t0

Black Owned Brands

We prioritize these three essential elements in our approach to brand development: brand identity, brand awareness, and brand exposure. 

We work with our clients to establish their brands identity ensuring that the brand portrays the right image to its consumer. We co-create the brands personality, tone of voice and provide memorable and unique brand designs.

Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. We make consumers aware of what our clients have to offer.

Our clients benefit in brand exposure by taking advantage of our multiple points of distribution. We advertise our clients brand, brand name and image to its target consumers.  

Brand development is more than an eye catching logo and attractive website. Brand development is defined as the continuous process of defining, refining, and testing your overall brand strategy. Brand development is the foundation for your company’s go-to-market approach and long-term winning strategy.

From brand values to design to marketing assets, brand development is the process to get you where you are going.

Our 5-Step approach to brand development consists of the following:

Research is the first and MOST IMPORTANT step when building a successful brand.
The potential of a brand is significantly reduced when the business owner fails to research the industry in which they operate.
Research will suggest relevant market trends AND will provide insight into consumer behavior.
This information will be most useful when curating the customer experience.

A written plan and strategy is the second most important step when building a successful brand.
An EFFECTIVE business plan and brand strategy is a brand specific plan of action purposed to establish business infrastructure and maximize brand efficiency.
The plan should include a competitive analysis, financial projections, marketing and sales strategies and other brand specific details that help guide the brand to success.
Setting S.M.A.R.T brand goals and objectives will aid the brand in reaching its mission and vision while clearly communicating the brands message.

Communicating a clear and consistent brand message is the third most important step when building a successful brand.

Tone of voice, personality and the brand’s value proposition are just a few of the nine (9) most popular essential components of curating a brands message.

Here, it is important to select words that the brands target audience can connect with.

A written business plan will cooperate well with clearly communicating the brands identity with its target audience.

Creating a distinct brand design is the fourth most important step when building a successful brand.
The brands design should be unique, memorable and profitable.
The design should communicate the brands quality, value and culture with the target audience through the application of the psychology of colors, typography and other aesthetic factors that influence consumer behavior.

Launching is the final step of our multi-step development process.

As the brand prepares to open its doors (or website), it is important to initiate a launch strategy.

A launch strategy is useful for garnering support and finding new clients.

The strategy should detail a plan for website conversion and funneling, social media, email marketing and more.

Testimonials

"I have used The BLK Resume several times and they have been the bomb each time. The prices are great and their services are legit! Use them and support this black business."

Testimonials

Ms. Gordon is absolutely phenomenal! Her work speaks volumes and for itself and she is very professional, and prompt. I appreciate her for that. She listened to what I wanted to do and made it happen. She also didn’t charge me an arm and a leg! Support this black own business!

Other Services

Development & Design

Our knowledgeable brand experts are skilled in creating unique, memorable and easily recognizable logo concepts.

Our experienced team of website developers help maximize the technical, performance and capacity needs of your website.

Our pioneering team of app developers work together with our clients to create innovative ideas!

Marketing

From content creation to unique marketing videos, our team of social media marketers are here to help you leverage social media.

Marketing

Connect with your customers, build brand loyalty and increase the sales of goods and services wearing your custom, branded apparel. 

Marketing

Our expert marketing team is skilled works with each client to co-create sets of strategic activities that promote your business’s goals or objectives.

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